Marketing Magic!

NASCAR is a brand name that has its foundation built on the backs of sponsors. NASCAR has their official sponsors, the tracks have their sponsors, each series has a sponsor, and of course the drivers have their sponsors.

Every week, from the first interview at the first practice session, (between the sponsoring advertising in commercials) to the very last shot in Victory Lane, the drivers recite the list all of the sponsor decals residing on their cars.

Fortune 500 firms employ teams of marketing experts to determine the right fit for their company, and usually have at least one corporate representative in attendance at every race. However, brilliant marketing is all about timing. A few examples are shown here!

The simplest example is the announcement that the #31 AT&T Chevrolet will carry a special paint scheme for the American athletes participating in the Beijing Olympics. While 100% honorable in their intent and the focus they are putting on the Olympics, one has to remember that AT&T is also an official sponsor for the Olympics. And the timing? The car will race on Sunday at Pocono, and on Monday, Steve Jobs is expected to announce the latest and greatest version of the iphone! And the exclusive carrier for the iphone would be....yes, AT&T!

Another example from the recent past is couched within the announcement that Gordon, DuPont re-up through 2010. While a reader who only catches headlines or the first few paragraphs may assume that Gordon had his contract extended, along with Dupont, the truth is, Jeff Gordon has a lifetime contract with Rick Hendrick. The truth is that Dupont is the only entity signing an extension. The timing? The announcement was timed for the Dover race, as the headquarters for Dupont reside in Wilmingon Delaware! This is a wonderful announcement to present to all of the VIP's that are sitting in the cushy Dupont Bridge hovering over the track.

Major headlines were made recently, when it was revealed that Elliott Sadler agreed to a two year extension with Gillette Evernham Motorsports. This announcement was brought out just in time for the Best Buy 400 at Dover. Sadler's sponsor, Best Buy, also jumped on board to support the special charity that is close to Sadler's heart, Autism Speaks.org. The planets all aligned to have Sadler sign that contract just in the nick of time for the race! Or did they? If one goes back to April of 2008, you could read that Lee Spencer broke the story of Sadler's contract extension hidden in this article prior to the Phoenix race.
(Sadly, the planets did not align to give the Best Buy sponsors more than 19 laps of their car racing at the race!)

There is nothing wrong in marketing. In fact, the marketing that is performed in the name of NASCAR is what keeps our sport moving. It is fun,however, to look behind the actual press release to see where the marketing is hidden. Sometimes, you will find some jewels of knowledge! Or, should I say GEMs? At any rate, Brilliant!

Mostly Moronic Media Members

It is no secret to many of the readers of this blog, that I am formerly a fan of Elliott Sadler, and have moved my allegiance to David Gilliland. The main reason I have made this move, is that David exhibits the off-track behavior that always seemed missing from the Southern Gentleman driver of the #19. ( You can check out blogger One Lugnut Short for more info on Sadler's shenanigans. But be prepared with a pot of coffee and snacks, as there is a lot to read within the history of that blog!) While Gilliland has had some struggles from bad equipment, he is persevering, in his second full year, with a rookie crew chief, an essentially brand new team, and is beating all expectations.

Yes, I follow a driver that does not have the experience of many of the so-called veterans of the series. I find it fun to root for the underdog, and I take pleasure over small increases in progress. (I am constantly amazed at fans of drivers who consistently run in the top ten, complaining that their driver has a bad car, bad team, bad cc, etc etc etc! The pain of not having a driver finish in the top five...oh my, how horrible!)

Thus, it was interesting to be a spectator, albeit via TV and online, of the wreck caused today at the Best Buy sponsored race at Dover. I keep busy during races by running an online race chat, watching TV, and running Pit Command and Race View on two computers. I listen to Sirius radio during the race, in one ear, and the scanner for my driver in the other ear. I watched the 3-D pictures of Race View as the 19 and the 38 came together, spawning a huge wreck.



That 'Big One Wreck' had me holding my breath, waiting to see the replay, and I was relieved to see that my driver, while involved, was not at fault in the accident. Multiple replays later, the talking heads in the booth agreed that the 19 carried the greater fault in the altercation. My relief that Sadler and the other drivers involved in the horrible melee were all physically ok was punctuated by Tony Stewart's sly comments about 'If I'm within half a lap of (Sadler), I expect that to happen."

I then discovered there were a few Members of the Media that seem to carry a bit of a grudge. Take for instance, Bob Margolis, of Yahoo.com, during their weekly RaceFlash.

Here is the transcript, a race-time conversation with Margolis, Jay Hart, and Jerry Bonkowsi (the latter who I have respected for years) :

Bob Margolis: David Gilliland made a lot of enemies today. He'll not be invited to any driver parties (as if he was before) in the future.

Jerry Bonkowski: I disagree with you, Bob. TV replay looks like Sadler came down on Gilliland and Gilliland had nowhere to go.

Jay Hart: I agree with Jerry. Sadler caused it, not Gilliland.

Bob Margolis: You're both wrong.

Jay Hart: What was Gilliland supposed to do, Bob? Sadler moved down right in front of him. He had nowhere to go.

Jerry Bonkowski: Sadler says he got loose and came down on Gilliland - there ya go, Bob.

Bob Margolis: I still blame Gilliland. He's over his head.

I find it amazing that the Margolis argument stems from total illogic. You can almost hear the childish "No I don't wanna believe that!" However, if you go back into many of Bob's articles, you will find many negative comments about Gilliland. I have to wonder if Bob has any deeper connection to other drivers who may have an issue with Gilliland, because that kind of illogic is not befitting of a journalist.

Once I reduced my blood pressure over Bob's commentary, I made the mistake of watching Victory Lane on Speed TV. Early into the broadcast, Jimmy Spencer, who never forgets, seems to be forgetting that he should be a bit impartial. He immediately and with great anger proclaimed the wreck to be Gilliland's fault, and that he 'should have his butt parked for the rest of the race.' He participated in conversation proclaiming that the other Big Name drivers could not stop in time (some of them having ten or twenty car lengths to make the stop), yet says that Gilliland could have braked fast enough to keep from hitting a car coming down on him. This concept was made even more ironic when the earlier broadcast of the Race Day show said that 'things happen fast' at this track!

Spencer has carried an issue with Gilliland for quite a while. He has managed to butcher the pronunciation of David's last name for a year and a half, yet was able to pronounce it perfectly this evening.

Many folks proclaim that Jimmy is one of the last of the old school drivers. Thank heavens that I have listened to Buddy Baker on Sirius, or I would be convinced that Jimmy was a (poor) example of the 'back in the day' drivers. (Egad, it makes me like Kurt Busch even more, for his 'decrepit has-been' comments a few years ago!)

I can forgive Jimmy just a bit, since he is not a journalist. He plays the buffoon on the SpeedTV shows, and therefor cannot be given much credit for being impartial. However, I will be boycotting whatever show he is on from now on. I find that I get far better race information from the Sirius broadcasts. Margolis, however, should be ashamed of his bias. I think that Hart and Bonkowski, along with Ricky Craven, are awesome, but Margolis should think twice before tapping on the keyboards.

Both of them need to sit down and read that even fans of Elliott Sadler proclaim that Sadler caused this wreck. And they need to be prepared for the backlash, because NASCAR fans are not stupid. We know when Mostly Moronic Members of the Media are trying at Manipulating our Minds!

Bob and Jimmy-consider yourselves FLAMED!

Sliced Bread and Bitter Pills

"The greatest thing since.... Sliced Bread"









Joey Logano turned 18 years old, and now officially joins the ranks of drivers in NASCAR's upper levels. The young racing sensation makes his first NASCAR Nationwide series appearance this weekend at Dover International Speedway.

Nicknamed "Sliced Bread" by Randy LaJoie, Joey has been signed with Joe Gibbs Racing for a few years as a development driver. Once he reached his majority, he re-signed with Gibbs. The young phenom already has a very lucrative Motorsports Authentics contract. It is hopeful that Joey lives up to his hype. It would be a shame to see him suffer the fate of other promising young stars that were unable to live up to early expectations. (photo from Daylife)

Bitter Pills #1




There has been much discussion on the air waves, and on the 'net, that Kyle Busch's incredible Joe Gibbs wins are being fueled, in part, by his bitterness from being cast-off by Hendricks Motorsports to be replaced by Dale Earnhardt, Jr. And now, it appears that Jeff Gordon agrees with that assessment. (photo credit AP, Jim Cole)

Gordon said during a break from Tuesday’s Sprint Cup test at Pocono Raceway that he believes Busch may harbor some bitterness toward his former organization, which let Busch go to make room for Dale Earnhardt Jr. to join the team in 2008.

Well, duh! Jeff! Ya think?

Bitter Pills #2
(Photo credit, NASCAR Scene Daily)

NASCAR warned us. They told us and told us they were going to escalate their penalties if the new car was 'messed with.' I am sure that the owners, the crew chiefs, and the car chiefs of Haas/CNC Racing are all smarting from the latest round of penalties. The rules were clear. What next? Drivers sitting a race in front of the TV, instead of beyond the wheel? At this point, NASCAR's message is loud and clear!

I think Sliced Bread is far more palatable than Bitter Pills!

Wide Awake Racing Attitude!

The Coca-cola 600 was a race that was predicted by media and fans to be long, boring and a snoozer. I am sure there are fans out there who are on that bandwagon, but there is a field of NASCAR drivers who have a different attitude.

In fact, the racing in the NASCAR's top three racing series can be summed up in one word - ATTITUDE!

The Ohio 250 race at Mansfield was such a typical mess. For some reason the half mile tracks and the trucks seem to mix it more than the Cup drivers at Martinsville. Rookie Donny Lia smacked David Starr out of the way to steal the win. His jubilant attitude was evident in his post-race, however the final comment shows a different attitude.

You know, I got into (David) Starr right there a little bit and hey, that's last lap racing and I'm sure he owes me one now but that's cool. You know if it’s the last lap and I'm in his position then I'm going to anticipate him hitting me anyway whether I did it today or not. That's just short track racing and you know, I just can't believe we are here right now it’s just really unbelievable."

David Starr gave an impressive interview after the race, marked by the amazing amount of restraint in his comments. The 'read' certainly does not show how David was struggling to control his emotions. That struggle said far more than any angry outburst could have.

Can you talk about the last lap?

"It was just good short-track racing. He (Donny Lia) got a run underneath us, I guess. I left a hole open, and he got into me in the left-rear, as you can see. It's all beat up back there. It was just enough to break my momentum. Once we broke the momentum, we broke traction in the rear. We just drove into turn three on a prayer. He had the preferred line. It was a great race. I just feel bad this Red Horse Racing team. They did a heck of a job. Jamie Jones (crew chief) did a heck of a job. We had a good truck the whole race, we just didn't finish it off. Not a bad finish, but we're disappointed. We thought we should've won the race. That's just good short-track action. You just never know what's going to happen until the end."

Saturday’s Nationwide event at Lowes Motorspeedway, the Carquest 300 had more attitude than a bar full of retired Air Force pilots. Kyle Busch, in a non-Gibbs car, vowed to break the Gibb’s winning streak, and he succeeded!

"I said before the race that hopefully we could bring this Dollar General Toyota home in first, and the Joe Gibbs Toyota could be second. And fortunately, tonight it worked out that way……"That JGR (Joe Gibbs Racing) team has been pretty stout this year and I've been fortunate enough to drive their cars a couple times and it's really been nice to see how fast those things are. But we had our Braun Racing car pretty fast tonight too. It sucked that we brought the streak to an end, but I'm glad that at least it's a JGR (Joe Gibbs Racing) driver streak.

Amazingly, the attitudinal happenings were all taking place behind Kyle this time, involving the next three cars in the finishing order. Brad Keselowski, during a caution period, place his front bumper under the rear bumper of the car of Denny Hamlin, lifting the rear wheels a tad, or maybe it was a shove. Denny pulled back even with Brad, and then made a move into Brad’s car, damaging the left front of Brad’s car. Dale Jr, in 4th place, moved forward to give Hamlin another shove to the rear.

The emotions of that on-track episode spilled over into the pits, in the form a melee between the crew members of JR Motorsports and Denny Hamlin’s crew. (image courtesy of Getty Images)

Even more tense, were the two drivers, during the post-race press room interview. Watch for yourself!



In my opinion, Denny came off looking a bit worse than Brad. Hamlin fans will probably disagree. The real shame though, both of those boys? men? used to race with each other in Dale Jr’s DMP sim league. I would think that at one time they were friends. It does not appear that there is any friendship left between Denny and the Jr Motorsports drivers.

The Big Show on Sunday, Humpy’s Last Hurrah, the Salute to the Troops, had many salutes of other kinds! Mostly digits on hands wedge between A-posts and window nets.

Jeff Gordon:
YOU JUST HAD A CONVERSATION WITH KYLE BUSCH. WHAT WAS THAT ALL ABOUT? “I don’t know. I guess he doesn’t like people to race him. You know, Kyle and I never had any issues. But I raced him hard tonight just like I did everybody. And when track position is as important as it is here, you’ve got to race every single car for every single position. And I wasn’t going to give anybody an inch and I was racing for position. He’s got an issue because he gave me the finger and you know what? That’s not necessary for a guy he just didn’t like racing him the way I did.”

Really Jeff? Then talk to your buddy, Jimmie Johnson. I heard he was displaying the same finger to at least one other driver during the race! Was it necessary then?

Tony Stewart, on his radio, was wondering what was going on with Juan Pablo Montoya, saying he had ‘gotten’ bad again. Patrick Carpentier should realize that he doesn’t get points for every pinball hit he makes.

David Gilliland was the recipient of the ‘What in the HECK was THAT award.” He suddenly went from a 20th place car in the lucky dog position, to having his hood bashed in by the loose wheel from Brian Vickers machine. Fortunately, David was not physically hurt, nor were the fans in the infield. It is always a scary moment when a 75 pound wheel goes flying in the air. Hmmmmm! I wonder what happened to the tether those wheels are supposed to use? And Brian said he was going to send some 'stuff' over to the camper site. I wonder what he would give David?



And, as America spends this Memorial Day Monday relaxing and visiting with friends, remember the real reason for this holiday. Thank a member of the military today. The ones that survived can be thanked verbally. The ones that didn’t, please send a prayer of thanks for them. And remember, we wanted out drivers to show emotion. We have it, but we must accept it from all drivers, whether or not we like that driver. Thank the military for giving us the freedom to speak our minds!