Elliott Sadler, Were You Watching Trackside on Speed?

One of the most enjoyable, fan-interactive shows on Speed TV is the Friday night "Trackside." During the second half of the year, Good-Old-Boy Elliott Sadler is one of four hosts, along with Steve Byrnes, Larry MacReynolds and Jeff Hammond. The tall Virginian brings a sense of fun to the show.

Many Sadler fans tune in to the show specifically to see him. Many other fans travel to Sadler's version of Mecca, known as Richmond International Raceway, to specifically see him. As the show opened, Steve informed the audience that Sadler was not going to be on the show. It is a pity, because Elliott may have been required to explain a VERY prominent sign in the background audience.

The sign stated: Sadler 19 We Miss the Barn Party. It was viewable during a majority of the program.

For those who are unaware, last year the Sadlers threw a hellacious party on their property, known as The Barn Party. Over a thousand fans were reported to be there, and Sadler brought in his buddy Blake Shelton for extra entertainment. This was actually the second event of the year for Sadler Fan Club fans, as there was a Karting event earlier in May.

This year, the Sadlers are hosting a bowling event in October, in conjunction with the Charlotte race. According to various message boards, this event has caused a bit of ill will with many of the fan club members. It was announced with such late notice, that many of the fans will be unable to attend. Those who will already be in the Charlotte area have already made their flight arrangements, and won't be able to change them without financial pentalties to the airlines.

If you go to Sadler Foundation Webpage you will discover a list of events from the past.

There are many issues hidden amongst those listings. For years, the Sadler boys held a Fan Appreciation Day the week before the Spring Richmond race. Many fans were planning to join the Day in 2004. Plans were made, airplane tickets were purchased, race tickets were purchased, and suddenly it was announced there would be NO Fan Appreciation Day, and there would be a different event in May. There had been repeated requests for more information from the Sadlers, from Elliott's business manager, his PR person, and indeed even from the SFC office. By the time it was announced, the Richmond bound fans could not change their plans. There were no appearances planned by Sadler during the whole weekend. Those fans put a brave face on it, had a wonderful time meeting with each other, but it still rankled. Those fans, myself included, have not forgotten that they did not feel in the least Appreciated.

Look carefully at the list at the Sadler Foundation site, there was NO event in 2005. Nope, none, nada, zip, zilch!

Here comes 2006. Elliott is struggling at Yates. He already knows he is going to leave for Evernham, and plans two events to bolster his popularity. Both events in 2006 were by all reports, awesome!

Then, 2007, there is no announced event until the end of August. Again, it left fans scrambling, as many fans plans were already formulated for the rest of the season.

One wonders how long the Sadler fans will tolerate this total lack of caring. When you look at the opposite extreme, the fans of Kevin Harvick can look forward to an awesome event every fall. The date for the fall event is always announced very early in the year. Fans of Kevin prepare for it, plan around it and talk it up even before the event is announced.

Another comparison is due here, also. Kevin's fan club event attendees take part in a meet n greet, and a signing. EVERY Fan Club member gets this. They do not pay for the event, nor the autograph. Sadler, long ago, abandoned the free events along with his Fan Appreciation day. Now, the events require payment to enter. For some of them, he even requires more money to have the privilege of getting an autograph. It is couched in Fund-raising, but at the same time, why must all events be fund-raisers?

If you step away from the fan events, and look at the treatment of his fans as a whole, it is apparent that his fan base is not quite as large as he would like. He has been signing souvenirs in closed haulers. I have reports of at least three signings this year where his fans were able to go through his line at various appearances 2 to 3 times. Three years ago, if you did not arrive 3 or 4 hours before and stake out your spot in line, you were not even assured of being able to see him. In addition, his fans are now being asked to participate in his on-line poker venture (currently free, but payment requirement is expected soon), and his online football/racing fantasy betting venture.

One hopes that Sadler will reevaluate his priorities. His fans are becoming more aware of how he feels about them. I am sure that the fans who spent an hour holding the sign at Speed TV's Trackside show are certainly more aware!

Race Week is FINALLY here!

I am glad to say the Vegas NASCAR race is finally around the corner! We have a house full of company and plans are being made for every day of the weekend.

First off will be the trip to meet David Gilliland at M&M's World Thursday night. M&M's World hosts a nicely run event. The associates there make sure the line is kept entertained by the M&M's spokescandies Red, Yellow, and the vampy Miss Green. I want to thank Robert Yates and M&Ms/Mars for hiring David. He is proving to be an excellent representative for the brand. Ricky Rudd is a great representative for the Snickers brand, too!

The race itself should be interesting. The test in January had weather considerably cooler than what we are experiencing now. We are expecting temperatures in the low 80's, so the the new track may have less grip. At the truck race last fall, the second groove came in pretty fast as the sun was setting.

Fifty-three cars are projected to try to qualify. Friday will be a long long loonnnngggg day! The Busch race will be earlier this year, thank heavens! And the Cup race will have its usual long wait to get out of the parking lot!

If I can, I will post my observations during race week. I hope the TV version of the race will be exciting, but it usually is never as exciting as actually being at this race.

Robert Yates no longer a "Dead Man Walking"

Coming up on the last race of the season, I found myself to be depressed and ‘out of sorts.’ Not because it was my last free weekend before entering into six weeks of retail hell. Not because we were coming up on the last race weekend of the season. And certainly, not because it seemed the whole world of NASCAR wants to hand Jimmie Johnson the trophy right there, on the spot, before the race. (It didn't matter whether Jimmie deserved it, I was cranky over the presumption of the win!)

No, I was morose over the apparent (at that time) demise of Robert Yates Racing. Depending on the web site, or the writer, we were prepared to witness the advent of DEI buying into, part of, or all of the Yates operation . The stories were full of speculation that, since Yates had struggled most of the season to find a sponsor, the DEI deal was his last hope. Everyone in the media agreed it was sad, as Yates was a staple in the garage. Over and over, we heard the timeline of this year’s defection of the Yates drivers and sponsors. In fact, we had been hearing the rumors for months of different drivers coming to Yates, such as Mark Martin, Johnny Sauter, Robby Gordon, Jacques Villanueve, and a cast of thousands.

Not only was I sad, I was very peeved at the former Yates drivers. When Dale Jarrett left, he left to go to a new gig where there was huge money being offered. Yates could not match that, but I felt that Jarrett was the beginning of turning Robert into “Dead Man Walking.” When Sadler then broke his contract and bolted to a ‘better ride,’ I felt shocked and stunned! For all of the time Sadler was declaring his loyatly to Yates, he was already in contract negotiations for a move to Evernham. In my mind, if Jarret sent Yates to 'Death Row" then Sadler was "The Executioner!"

The hiring of David Gilliland was one ray of hope. He was showing progress as a driver, but with all of the rumors swirling around, I was afraid he was going to be the driver of the only car in the organization. In today's NASCAR, that would have made David's struggle to succeed to be almost insurmountable.

Suddenly, before my eyes, I saw Robert go from Dead Man Walking, to Man on the Move. The announcement that RYR had a new sponsor perked him up, and made me feel like there was a huge light at the end of a very long tunnel.

Now, last weekend saw an announcement by Sporting News writer, Lee Spencer. In this link, we will see that it appears certain that Ricky Rudd will be a full-time driver for Yates. While this article as of yet has been unconfirmed, it appears that Mars is sponsoring a second car for Yates, and that Rudd may be driving the 28.

The internet is rife with discussion of the potential value of Rudd to the Yates organization. I personally have nothing against Rudd, and found him to be fan friendly and pleasant. Hopefully, when the official announcements are made, we will have a better picture of the future.

But, since the historic team of Robert Yates Racing will be around a few more years, I am happy. Thank you to Mars, thank you to Ricky and to David Gilliland, and Thank YOU, Robert, for escaping from the Dead Man's Walk.